Most service business owners don't decide to skip marketing. They just never get around to building a real system for it. The website gets built once and forgotten. Social media happens when someone remembers. Ads run for a month, then get paused because “they weren't working.” And referrals keep the lights on — until they don't. https://www.reviveagency.io/blog/the-real-cost-of-not-having-a-marketing-department-and-what-service-businesses-do-instead