For serious enthusiasts, a watch event is about more than discovering new watches. Geneva Watch Days 2026 demonstrates this through a programme that combines Geneva watch launches, education, collector experiences and conversations about the future of the industry. Taking place from 2 to 6 September, GWD 2026 brings together 71 houses across Geneva. The event's Pavilion programme i... https://www.thehourmarkers.com/articles/geneva-watch-days-guide-2026